Tuesday, April 24, 2018

Case study overview

EXPLAIN THE FOLLOWING

Personal background : early life, education, class.

Musical background

Industry profile :   power, influence, success, sales, income streams e.g streaming, recent record deals,tours etc.

Fanbase and audience : mainstream/ niche , ages/genders/ethnicities  etc.

Analyse 2/3 songs/videos as texts : genre. narratives , lyrical themes,artist persona.

Marketing techniques :  How is artist being  sold to their audience to maximise sales ? 
VERY IMPORTANT  :   Texts + album covers + other media forms e.g film                                          soundtracks , use of social media , interviews, advertisements etc.


Use of digital  technology : music production ( e.g studio  technology ), music distribution  ( CD, online,streaming ), marketing , other uses.

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